Public website and business workflow app

Energy Retrofit Ireland

Laravel Website & Retrofit Lead Platform

Service Pages 40+ Routes
Lead Flow Survey Form

The Brief

Energy Retrofit Ireland needed a modern Laravel website that could explain retrofit services, preserve existing SEO URLs, capture qualified site-survey leads, publish project work and give staff admin control over content, media, SEO and enquiries.

Challenge

The retrofit site had to cover construction, insulation, SEAI grants, deep retrofit services and project proof without losing existing search visibility. The old URL structure needed to be preserved while adding clearer conversion paths for homeowners looking for grants, BER guidance and a free site survey.

Solution

The Laravel build maps legacy public routes into a structured service library, including insulation, heating, deep retrofit, grant support, renovations and commercial work. It includes SEAI grant pages, a site-survey booking form, project case studies, testimonials, search, Canvas blog support and admin-managed SEO, banners, projects, media and leads.

Lead Capture

The booking flow captures contact details, property age, home type, BER rating, preferred timeframe, Eircode or manual address and selected renovation work. Grant calculator context can be carried into the lead record, stored in the database and sent through notification emails for follow-up.

Edge Cases

The implementation handles preserved route names, short service aliases, validated calculator query data, Eircode normalization, manual-address fallback, reCAPTCHA validation, transactional lead storage, email failure rollback, searchable project/page content and admin-generated SEO data for public pages.

Outcome

The result is a public retrofit platform that gives homeowners direct paths into grants, services, projects and booking, while giving the business a maintainable backend for pages, SEO, media, projects and lead handling.

Framework Laravel
Grant Content SEAI
Lead Capture Site Survey
Admin Tools SEO + Media

Challenge

The retrofit site needed to cover services, grants, BER guidance, project proof and site-survey conversion paths while preserving existing search visibility and old URL structures.

Solution

The Laravel build maps legacy public routes into a structured service library with SEAI grant pages, a site-survey form, project case studies, testimonials, search, Canvas blog support and admin-managed SEO, banners, projects, media and leads.

Outcome

The public retrofit platform gives homeowners direct paths into grants, services, projects and booking while giving the business a maintainable backend for pages, SEO, media, projects and lead handling.

Lessons

  • Retrofit websites need service, grant, project and booking content connected without sacrificing existing SEO routes.
  • Lead capture is stronger when property details, BER context, timeframe, Eircode and selected works are captured together.
  • Admin-managed SEO, media, projects and leads make the public site easier to maintain after launch.

Related Case Studies

Explore additional work with similar focus areas and implementation approach.

Energy Retrofit Jobs Manager

The private operations platform that connects retrofit leads, bookings, projects, dispatch, maps and finance prep.

View private platform

ExternalWrap.ie

A lead-generation website for external wall insulation with AI support and site-visit booking.

View insulation lead site

Next step

Book a free website review

Send your website address and what you want more of — calls, bookings, or quote requests. I will review the contact path, mobile layout, local SEO basics and tracking before quoting any work.